How publishing works

Six stages, in the order that saves you money

The sequence matters more than the spending. Structural work before line editing, editing before typesetting, typesetting before proofreading. Get that order wrong and you pay for the same page twice.

Publishing looks complicated from outside because the vocabulary is unfamiliar and the order is not obvious. It is genuinely not complicated. There are six stages, each one depends on the last, and the whole thing becomes manageable once you can see the shape of it.

Stage 1

Submit your manuscript

No cost, no obligation. We read what you send and come back with an honest view of where the manuscript is.

You upload the manuscript — complete or in progress — along with a short note about who the book is for and what you want it to achieve. Nothing is charged and nothing is committed.

A consultant reads it, and within a few working days you get a written response covering what state the manuscript appears to be in, which publishing route fits, roughly what it would cost, and what we would suggest doing first. If we think it needs more work before production, we say so.

Your work stays confidential. We do not acquire rights, share your manuscript, or use it for anything other than assessing your project.


Stage 2

Choose your publishing route

You get a written scope with a fixed price, a schedule and a deliverables list before anything begins.

Based on the assessment, you decide how to proceed. Most authors choose one of our four packages. Some build a plan from individual services in the store. Some start with a single piece of work — an assessment or a cover — and decide the rest later.

Whatever you choose, you receive a written scope: exactly what is included, what it costs, what the schedule looks like, how many revision rounds you get, and what we need from you and when. You approve it before any work starts and before any money moves.

If a package is nearly right but not quite, we adjust it. Adding a service, removing one you do not need, or changing a word-count allowance are all normal.


Stage 3

Editing and manuscript preparation

Every change arrives as a tracked suggestion. Nothing is altered without your approval.

Editing runs in the correct order, which matters more than most authors realise. Structural work comes first, because there is no sense polishing sentences that may be cut. Then copyediting, line by line. Then, after typesetting, proofreading on the pages themselves.

You are matched with editors who work in your genre. Every change is tracked and reversible, and anything stylistic arrives as a query rather than a correction. You accept and reject individually, and your decisions inform how the editor handles the rest of the manuscript.

You also receive a style sheet recording every convention applied to your book. Keep it — it saves considerable time on a sequel.


Stage 4

Cover and interior design

Covers are tested at thumbnail size and in greyscale, because that is how readers first see them.

Cover design starts with a brief from you and research into how comparable titles in your category currently present themselves. Your designer produces distinct directions — genuinely different ideas, not variations on one — and you choose one to refine.

Interior typesetting runs alongside. A typeface chosen for your book, a comfortable measure, hand-resolved page breaks, chapter openers with character and correctly built front and back matter. You approve a sample chapter before the whole book is set.

Spine width is calculated from your final page count and paper stock, which is why the cover is completed after the interior rather than before it.


Stage 5

Publication and distribution

You are the rights holder throughout. We produce and distribute; we never acquire.

Your book is registered with its own ISBNs — one per format — and a complete metadata record is built: categories, keywords, audience, territory rights, per-currency pricing and trade terms. This record is what retailers ingest, and its quality determines how findable your book is.

Files and metadata go out through the distribution channels. Print titles become available through print-on-demand across our fulfilment territories, and a wholesale listing makes the book orderable by bookstores and library suppliers. Digital editions go to the major reading platforms.

We monitor until every listing appears and displays correctly, then send you a verification report. Retailer availability depends on each retailer's own catalog policies and can change without notice.


Stage 6

Marketing and author growth

We report on activity delivered. We do not forecast sales, because nobody honestly can.

Depending on your package, marketing runs from a launch checklist you execute yourself up to a managed twelve-month programme. The core work is the same: making the retail listing as strong as it can be, getting advance copies to real readers who might review honestly, producing assets you can use repeatedly, and building an audience you control.

You receive reports on what was actually delivered — outreach sent, assets produced, listings optimized, tests run. What you will not receive is a sales projection, because sales depend on readers, retailers, timing and chance that no publisher controls.

Your author dashboard stays open afterwards, with your files, marketing materials and order history in one place.

Realistic timelines

Where the time actually goes

Authors are usually surprised by which stages are slow. It is rarely the ones they expect.

Production timelines are estimates. Actual schedules vary with manuscript length, revision rounds, author response time and third-party retailer processing.

Your revisions

Usually the longest single item — one to four months after a developmental report. It is also where the book improves most, so it is time well spent.

Illustration

Character design, storyboard and finished spreads for a picture book take months, not weeks. Rushing it is how projects get expensive.

Editing

Three to eight weeks per stage, depending on length and depth. Editors work on several books at once and are booked in advance.

Retailer propagation

Two to six weeks for print listings to appear fully across territories. Nothing about this is within anyone's control.

Proof rounds

Two weeks each. Illustrated books often need three, which is a fortnight well spent versus discovering a colour problem in a delivered print run.

Typesetting

Two to four weeks. Faster than most people expect, and one of the few stages that rarely slips.

Questions

About the process

All FAQs

Between roughly ten weeks and fifteen months, depending on how much editing you choose and how long you take over revisions. The editing you buy is the main driver; your own revision time is the main variable.

Waiting for author feedback. This is completely normal and we plan for it — review windows are built into your schedule and taking longer moves dates rather than costing money. It is only a problem when nobody says anything.

Almost never usefully. Typesetting before editing finishes means typesetting twice. Cover design needs the final page count for spine width. The sequence exists because each stage depends on the last being settled.

You can. You pay for work completed and costs already committed, and everything finished and paid for is released to you. Our refund policy sets out what applies at each stage.

No. Plenty of authors buy one service — an assessment, a cover, a typesetting job — and handle the rest themselves or elsewhere. We will give you the technical specifications you need either way.

Stage one is free

Start with an honest read of your manuscript

Send us the draft. Within a few working days you will have a written view of where it stands, which route fits, and roughly what it would cost. No charge and no obligation.

Your manuscript stays confidential. We claim no rights in your work at any stage.

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