Marketing & Launch
On demand
Free
60 minutes
The first ninety days: a realistic book launch plan
What to do in the twelve weeks around publication, in order, with honest expectations about what each activity will and will not do.
- 7:00pm EDT
- Rosa Whitfield
Video slot — embed the recording here
About this session
A week-by-week plan for the launch window, built from campaigns we have actually run rather than from a template.
Covers advance reader copies and when to send them, retailer listing optimization, what a launch email sequence should contain, whether advertising is worth it at your stage, and how to tell activity that helps from activity that only feels productive.
Includes a candid section on what none of it can promise.
What you will take away
- A twelve-week launch calendar you can adapt
- How to run an advance reader copy programme without paying for reviews
- Which launch activities genuinely move a listing and which do not
Rosa Whitfield
Marketing Coordinator
Part of the working team at Winfrey Publishing — sessions are run by people who do the job, not by a marketing department.
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